THE POWER OF A STRONG BRAND
NATIONAL MARKETING TEAM
Bayleys’ marketing resources are the most extensive and impressive in New Zealand real estate. We believe that exceptional marketing is a critical element of any campaign and that every stone should be turned over to find the best buyers in the market, whether they be local, national or international.
THE BAYLEYS NAME
The Bayleys name is synonymous with real estate in New Zealand. Simply being top of the mind creates opportunities that would not otherwise exist.
Our website – www.bayleys.co.nz – is a powerful marketing tool attracting over approximately 100,000 unique visitors and 3,000 email enquiries each month. 25% of our website traffic is from offshore visitors. Bayleys invests a significant amount of resource on optimising our website for search engines such as Google and Yahoo.
Bayleys is the most pro-active real estate company in New Zealand in international marketing and have invested considerable resources into offshore marketing, especially in the UK, with several members of the Bayleys team in the UK representing our Vendors property. Bayleys can also provide clients with access to unique resources through our international alliances. We know that by offering our clients a global real estate service can play a critical part in getting a premium for their property.
FULL SERVICE TEAM
Bayleys is a full-service New Zealand owned real estate company with a network of approximately 60 offices nationwide which provides invaluable purchaser link-up and many successful sales. Bayleys’ specialist teams are focussed on the marketing and sale of residential, lifestyle, rural, viticulture, commercial, industrial, waterfront, tourism and business property and project marketing across New Zealand. This allows Bayleys to call upon a wealth of local knowledge and expertise when marketing your property.
Bayleys provides the most comprehensive market analysis and commentary on New Zealand property. Quality information always provides a powerful edge. Reliable, accurate and timely information is the key to seizing a market advantage where it exists. Publications profiling all real estate markets are distributed to our national and international client databases on a regular basis.
Without a doubt, Bayleys have the best property magazines in the market specialising in specific property types such as rural, lifestyle, residential, waterfront and commercial and industrial. These have been designed as “coffee table” quality to ensure a long shelf life. Our range of high-quality publications showcase properties in a cost effective way to reach prospective buyers locally, nationally and internationally.
Bayleys own a wide range of databases, available for use in direct marketing initiatives for your property. These include property specific databases, grouped by property type, area of geographic interest and price range which allows us to tailor direct mail pieces to the right people for each property. The databases are constantly maintained and regularly re-validated to ensure maximum success rates. We have built up an extensive database of prospective purchasers both within New Zealand and overseas for all categories of the market. These databases are an important component of our marketing mix.
PUBLIC RELATIONS DEPARTMENT
Bayleys has pioneered the use of targeted media relations to increase interest in the properties we are selling. Our in-house communications team secures thousands of column centimetres of editorial coverage every year on the portfolios and properties being marketed by Bayleys.
Since 2005 Bayleys Canterbury have been a proud sponsor of the Champion Canterbury Awards. The awards celebrate the excellence and enterprise of business in the Canterbury region. The Champion Canterbury Awards commemorate success and recognise those small, medium and large enterprises who contribute to the vitality of the region.
Bayleys have teamed up with Airpoints™ so now you can earn 1 Airpoints Dollar™ for every $2,000 of the sale price (capped at 500 Airpoints Dollars).
- List – Ask for a no obligation free appraisal of your property.
- Sell – Sell your property with your selected Bayleys agent.
- Fly – Earn up to 500 Airpoints Dollars to put towards your next flight or reward.